The Process of Developing a WordPress Website


Creating a successful website is a vital aspect of modern business, and WordPress has emerged as one of the most versatile and user-friendly platforms for web development. Below, I’ll walk you through the step-by-step process of building a website, from the initial stages of signing a contract to the final touches, including the integration of Google Analytics for valuable insights. This guide is specifically designed for business owners who are looking for an explanation on how the website process works.

Step 1: Signing the Contract

The journey of website development begins with a formal contract. This legal agreement outlines the terms and conditions between the business owner and the WordPress developer. A well-drafted contract should cover the scope of the project, timelines, deliverables, payment terms, and any additional agreements related to the development process.

The contract serves as a foundation for a transparent and productive working relationship between you and your developer. Ensure that all parties involved thoroughly review and understand the contract before signing, as it sets the stage for a successful collaboration.

Step 2: Deposit Payment

Once the contract is signed, it is customary for the business owner to provide a deposit payment. This deposit secures the developer’s commitment to the project and allows them to allocate resources and time accordingly. The deposit amount is typically a percentage of the total project cost, as stated in the contract.

As a business owner, timely payment of the deposit demonstrates your commitment to the project and helps build trust with the developer. It also ensures that the project progresses smoothly without delays.

Step 3: Selecting the Theme or Design

The design of your website plays a crucial role in establishing your brand identity and engaging visitors. In this step, you will collaborate with the developer to select a suitable theme or design that aligns with your business goals and reflects your brand’s personality. At White Fox Creative, we provide 3-4 themes that match the desired “feel” of your website.

WordPress offers a vast collection of themes catering to various industries and design preferences. Alternatively, you can opt for a custom design tailored specifically to your business needs. The developer will help you make an informed choice based on your target audience, user experience, and functionality requirements.

While going with a pre-made theme will be faster and cheaper, a custom branded theme can provide additional brand recognition to help your company grow.

Step 4: Development of the Website

With the contract signed, deposit paid, and design selected, the developer will initiate the website development process. This phase involves converting the chosen theme or design into a fully functional WordPress website.

During development, the developer will create the website’s structure, integrate necessary plugins, customize layouts, and implement features tailored to your specific requirements. Regular communication and updates with the developer during this phase are essential to ensure that the project progresses as per your expectations.

Step 5: Review and Feedback

Upon the completion of the initial development phase, the website will be presented to you for review and feedback. This review process is crucial as it allows you to identify any discrepancies or areas that require improvement.

Take the time to thoroughly test the website’s functionality, user experience, and responsiveness across different devices. Provide detailed feedback to the developer, highlighting any changes or enhancements you would like to be made.

Step 6: Launching Your Website

Once all feedback has been addressed, and you are satisfied with the website’s performance, it’s time for the much-anticipated launch! The developer will assist in making the necessary preparations to ensure a smooth transition from the development environment to the live server.

During the launch phase, the developer will perform final tests to ensure that the website functions flawlessly in its new online environment. They will also oversee the migration of content and data from the development site to the live site.

Step 7: Adding the Final Touches

After the website is successfully launched, it’s essential to track its performance and gather valuable insights into user behavior and traffic patterns. Google Analytics is a powerful tool that provides comprehensive data about your website’s visitors, helping you make informed decisions to optimize its performance further.

The developer will integrate Google Analytics into your website, allowing you to access data on page views, bounce rates, conversion rates, and other critical metrics. With this data at your disposal, you can refine your marketing strategies, improve user experience, and enhance overall website performance. The developer should also upgrade the security on the site and provide some basic SEO structures and starting points.


Building a successful website with WordPress involves a carefully planned and executed step-by-step process. From signing the contract and providing a deposit to selecting the perfect theme, developing the site, and integrating Google Analytics, each stage is critical to achieving your online goals. By understanding and actively participating in this process, business owners can collaborate effectively with their WordPress developer and create a website that becomes a powerful tool for business growth and success. Remember that effective communication and feedback throughout the development process are key to achieving a website that resonates with your target audience and contributes significantly to your business’s online success.

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