Website Strategy Audit
The Website Strategy Audit maps exactly what’s missing, disconnected, or invisible to Google, and gives you a concrete plan to fix it. Let’s make your website a useful marketing tool again.
Schedule a ConsultationThe Clarity Gap
Funnel Breakdown
Potential clients never make it to your conversion pages
Traffic Mismatch
Plenty of visitors, none of them your customer
Priority Confusion
You know something needs to change, but you just can't land on what.
Iteration Without Direction
Website changes have no meaningful impact
Digital Strategy Audit
Most website problems aren't mysterious; they're just invisible until someone maps them out clearly.
The Audit is a structured analysis of your site delivered as a presentation you can actually act on. We provide a clear diagnosis with a prioritized list of what to fix first.
It covers your site structure and navigation logic, how your funnels are built and where they break, what your analytics are actually telling you, what content is missing or misaligned, and the quick wins you haven't made yet.
You walk away knowing exactly where you are and what to do next.
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Let’s Talk About Your Site
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FAQs
What exactly is in the audit?
The audit includes site structure and navigation logic, funnel mapping, basic google analytics data, content architecture analysis, quick wins for your site, and recommended next steps in priority order.
Do you implement the changes or just tell me what to fix?
I provide a document with the changes that are recommended. If you have an internal team - writers, IT, web developer, they'll be able to implement these changes. Need additional help implementing? I can also provide a quote for implementation.
How is this different from an SEO audit?
A SEO audit is focused on primarily how to get seen by Google or AI results. Digital strategy is a roadmap you can follow for building out trust to your potential clients, funneling actual clients through your site, and securing your website against future SEO rule changes.
We've had agencies give us reports before that went nowhere — how is this different?
Most audits are written from one discipline: SEO, design, conversion, UX. They're good at what they focus on, and blind to everything else. This audit looks at the whole picture: how your structure, your content, your funnels, and your analytics connect and where the disconnects are costing you.
What happens after the audit?
We can provide a quote for implementing the changes if your company needs outside development help.
After the initial changes, we also offer an ongoing strategy retainer that provides in-depth analysis and next steps on a monthly basis. This is best for larger companies with multiple complex funnels.