Developing a WordPress site includes numerous different moving parts: website design, site architecture, SEO, technical SEO, call to actions, marketing structure and focus, ADA compliance, and more. At White Fox Creative, our over 15 years of experience will make sure that your website is created with everything you need to be successful.
Building a Successful Website
Website Development is about creating an online presence that will support and further your goals.
Before any design or coding begins, you’ll want to clearly define the parameters of a successful website for your company. While goals might be similar between similar types of websites (eCommerce: sell items), your website’s primary goal should be more nuanced. The more specifically defined, the more a website can help you succeed online.
A successful website not only defines and supports your goals, it also solves pain points for potential customers. By defining your primary goal and keeping customer’s pain points in mind, the design and coding will be able to fully support your end goal.
Website Design and Architecture
The quality of your website’s design can heavily influence a customer’s decision to choose you over a competitor.
- Website Discovery
- Website Goals
- Planning Architecture
- User Experience with Marketing Objectives in Mind
- Upgrade WordPress Security
- Installation of WordPress
- Installationor Custom Coding of Theme
- Contact Form
- Creating Pages
- Integration of Email Signup Form
- Social Media OG Tags & Share Buttons
- SSL Installation
- Website Caching
- Image Optimization
- Training for Client
- Basic Search Engine Optimization
- and more....
Once you have your primary goal(s) clearly defined, your website design and architecture can reflect and support those goals.
In one study, over 98% of people said that a website’s design influenced their decision to buy. The overall design of your website will often be the first impact your business makes on potential customers. In fact, over 75% of customers said they make judgments on a company’s credibility based on the website design!
For design, you have two options: a pre-made template customized for your brand’s colors or a website uniquely designed and branded for your company. Which option is right for you depends on your company size, budget available, and long-term goals. For some, developing a unique brand is a vital part of succeeding in their field. For others, this might not be as important. Choosing a pre-made template can be a good budget option, but your design won’t be unique.
Your Website Architecture is the link structure of your site. The more pages you have on your site the more important it is make sure your structure caters to your user. But even small websites can have poor architecture. The page titles, location of the main menu, and the menu drop-down options should all be structured in a way that makes sense to your clients.
Quality Coding and Technical SEO
Quality Coding affects the loading speed of your website, is easier to maintain, and impacts your rankings in Google.
- Easy and Cheaper to Maintain Coding
- Only Required Files
- Faster Load Times
- Includes all Technical SEO:
- Crawable Websites
- robot.txt file
- www vs. non-www setup
- HTML5 required tags
The importance of the quality of coding on a website cannot be overstated. While most users will never directly see the coding, it will heavily impact their website experience.
Quality coding doesn’t load files that aren’t needed. With less files and overhead bloat, your website will load quickly for users. While optimization can be done on pre-made WordPress themes, the best option for improving loading time is always to custom code a WordPress theme.
When programming is done well, it is also easier to maintain. Organized and efficient code, with commenting as needed, will allow not only White Fox Creative to return to the coding later and quickly adjust, but will also be easier to take to other developers if needed.
Good coding also affects technical SEO. Technical SEO (Search Engine Optimization) focuses on the coding requirements Google factors into their algorithm. Since Google handles over 90% of searches online, if they require technical aspects on your website, implementing them is essentially a requirement for reaching your audience.
Content is King
Content is what draws people to your website, keeps them coming back, and converts them into customers.
- Calls to Action
- Content Strategies
- Conversion Tips
- Image Choices
- Sales Funnels
- Page Structure
- Site Architecture
- Blog Optimization
Your website’s content is the primary reason potential customes will visit your site. The supporting design and coding is important, but nothing can overcome bad content. Content is still King.
To entice website visitors to become customers, we’ll work with you on key content strategies, call to actions, and conversion tips. Content strategies revolve around your website’s primary goals and can help you decide what content to present and how to present it. Call to actions entice the user to do something, whether that’s call, email, sign up for a newsletters, or just interact on the website. Conversion tips help you understand what works well when creating your call to actions, page layouts, choosing images, and more.
But before potential customers reach your website, you’ll need to be found in the primary search engine: Google. The core functionality of Google focuses on providing users an accurate answer to their questions. If they believe your website provides what the user is searching for, Google will serve your website to users. Quality content creates a sales funnel from Google’s search results to your website goal.