Why Now Is the Right Time to Audit Your Website (And Not Wait)

A company website is the first impression most potential customers will have of you and your business. Even for brick and mortar stores, 76% of people will visit the website before visiting the physical location. The last thing you want is for your website to be slow or broken when a potential customer is ready to spend.

Websites Don’t Stay Healthy on Their Own

Gone are the days of the 90s websites that you could set it and forget it. Our websites are more refined now, more complicated, and have more features embedded. A standard business website can have custom coding, plugin updates, PHP requirements, form deliverability, analytics connections, Tag managers, accessibility, speed issues, caching issues, security issues, and SEO settings.

But with great features comes some additional upkeep.

Even a simple quarterly health check or website audit can allow your website to keep humming along happily, providing your customers with the information they need and keeping your company thriving.

Website Issues: Spot Early & Thrive

While you’re busy running the company, potential customers are browsing your website. A slow website can lead to a massive downturn in customers – up to 50% of visitors leave if it takes more than 3 seconds to load. A website that goes down completely can lead to a massive down-turn in your business; for a frantic new customer that was equal to a $50,000 decrease in sales in just one month.

Outsourcing your website upkeep to either quarterly website audits or a regular retainer makes sure that small issues don’t grow into expensive ones. It’s one less thing on your plate, but ensures that your website will receive the care and improvement it needs to be an effective marketing tool.

But health checks aren’t just for your customers; keeping your website issue-free signals to Google and other search engines that your company is legitimate and trustworthy. Checking in on Google Core Web Vitals and reviewing your Tag Manager events and sitemaps are crucial for remaining visible and in good standing with Google.

The Best Time for an Audit is a Slow Time – Or a Busy Time

The best time to start your regular website audits is now! A website health check requires very little effort from business owners. You provide a login and access to the site, and White Fox Creative does the rest.

There are endless To Do lists for your business that you need to complete, but wouldn’t it be great to offload your website upkeep? Start this next Quarter with a site you know is healthy and ready to bring you customers.

What’s Included in a Professional Website Audit

Each Website Health Check here at White Fox Creative includes the following:

1. Performance / Speed Review
2. Technical Checks including errors and 404s
3. Programming Language Updates
4. Plugin Updates
5. Theme Health
6. Security Overview
7. Mobile Check
8. Form Deliverability Confirmation
9. Basic SEO Issues/Blocking
10. Google Site Maps
11. Search Console Submission or Error Review
12. Analytics Connection
13. Backups of Website

Health Checks are 1 hour long. For most websites, this time allows the review of all of these items. If we come across additional issues, we’ll let you know what’s happening and solutions in clear easy-to-understand language.

A Health Check or a Monthly Retainer?

Getting a quarterly Website Health Check is primarily for smaller businesses who don’t need as much upkeep. They are focused on keeping the current site updated, healthy, and connected to the services needed.

A Monthly Retainer is the next step for growing businesses. This provides monthly checking of the site, but also additional hours to grow your business. You can choose the number of hours you’d like to utilize monthly to outsource anything from building new pages, to working on SEO, to updating information on your website.

Ready to get started? Order a Website Health Check